PRIVACY POLICY

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data in this context is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Landgasthof Hotel Gentner GmbH, Bregenzer Straße 31, 90475 Nuremberg, Germany, Tel.: 091180070, e-mail: info@landgasthof-gentner.de. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or requests to the controller). You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.

During the mere informational use of our website, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the time of access
• Amount of data sent in bytes
• Source/reference from which you reached the page
• Browser used
• Operating system used
• IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

In order to make visiting our website more attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. In some cases, these cookies are automatically deleted again after closing the browser (so-called “session cookies”), in other cases, these cookies remain on your end device for longer and allow page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a DSGVO in the case of consent given, or in accordance with Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.

4.1 – Exclusively on the basis of your express consent pursuant to Art. 6 para. 1 lit. a DSGVO, we use your email address for a one-time reminder to submit an evaluation of your order. You can revoke your consent at any time by sending a message to the data controller.

4.2 In the context of contacting us (e.g. via contact form or e-mail), personal data is processed – exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose. The legal basis for processing this data is our legitimate interest in responding to your request pursuant to Art. 6 (1) lit. f DSGVO. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 (1) lit. b DSGVO. Your data will be deleted when the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

Pursuant to Art. 6 para. 1 lit. b DSGVO, personal data will continue to be collected and processed to the extent necessary in each case if you provide us with this data when opening a customer account. Which data is required for opening an account can be found in the input mask of the corresponding form on our website. Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the responsible person. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no legal retention periods are opposed and no legitimate interest on our part in the continued storage exists.

6.1 Insofar as necessary for the processing of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Para. 1 lit. b DSGVO.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact data (name, address, e-mail address) provided by you when placing the order in order to inform you personally about upcoming updates within the legally stipulated period within the framework of our legal information obligations pursuant to Art. 6 (1) lit. c DSGVO by suitable means of communication (e.g. by post or e-mail). Your contact data will be used strictly for the purpose of informing you about updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.

In order to process your order, we also work together with the service provider(s) listed below, who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

6.2 Use of payment service providers (payment services)

– Adyen
If you choose a payment method of the payment service provider Adyen, payment processing is carried out via the payment service provider Adyen, Simon Carmiggeltstraat 6 – 50, 1011 DJ Amsterdam, The Netherlands, to whom we pass on your information provided during the ordering process together with information about your order (name, address, IBAN, BIC, invoice amount, currency and transaction number) in accordance with Art. 6 (1) lit. b DSGVO. The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider Adyen and only insofar as it is necessary for this purpose.

– Stripe
If you choose a payment method of the payment service provider Stripe, the payment is processed via the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on your information provided during the ordering process together with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b DSGVO. You can find more information about Stripe’s data protection at the URL https://stripe.com/de/privacy#translation.
Stripe reserves the right to perform a credit check based on mathematical-statistical methods in order to safeguard the legitimate interest in determining the User’s ability to pay. Stripe may transmit the personal data necessary for a credit check and obtained in the course of payment processing to selected credit agencies, which Stripe discloses to Users upon request. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, these have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Stripe uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding on the authorization to use the selected payment method.
You can object to this processing of your data at any time by sending a message to Stripe or the appointed credit agencies.
However, Stripe may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

– Google AdSense
This website uses Google AdSense, a web advertising service Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and analyzed. The information generated by the cookie and / or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve transmission to the servers of Google LLC. in the USA.
Google uses the information thus obtained to carry out an evaluation of your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other data from Google. The information collected by Google may be transferred to third parties if this is required by law and/ or if third parties process this data on behalf of Google.
All processing described above, in particular reading out information on the end device used via cookies and/or web beacons, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) a DSGVO. Without this consent, Google AdSense will not be used during your visit to the site.
You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
Google’s privacy policy can be viewed here: https://www.google.de/policies/privacy/
– Google Ads Conversion Tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In this way, we pursue the aim of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your terminal device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across Google Ads customers’ websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted in to conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. In the course of using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and on Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites.
All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
Furthermore, you can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may be restricted if you have deactivated the use of cookies.
Google’s privacy policy can be viewed here: https://www.google.de/policies/privacy/
– Google Ads Conversion Tracking
This website uses the online advertising program “Google Ads” and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In this way, we pursue the aim of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your terminal device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across Google Ads customers’ websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted in to conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
In the course of using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and on Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites.
All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
In order to address users whose data we have received in the context of business or business-like relationships in an even more interest-oriented advertising manner, we use a customer matching function in the context of Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily mail addresses and telephone numbers) electronically to Google. Google does not gain access to any clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be played via all Google services linked to the respective Google account.
The transfer of customer data to Google will only take place if you have given us your express consent to do so in accordance with Art. 6 (1) a DSGVO. You can revoke this consent at any time with effect for the future. Further information on Google’s data protection measures in relation to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182.
Google’s privacy policy can be viewed here: https://www.google.de/policies/privacy/
– Google Ads conversion tracking without cookies
This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service does not set cookies on your terminal device at any time.
Instead, the local memory of your browser is used to store an individual ID assigned by Google, which enables an analysis of your use of the website. For this purpose, certain user information is processed via the ID.
The ID is set when a user clicks on an ad placed by Google. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across Google Ads customers’ websites. The information obtained in this way is used to create conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. In the course of using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and on Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites.
If the information collected has a personal reference, the processing is carried out in accordance with Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google’s privacy policy can be viewed here: https://www.google.de/policies/privacy/
– Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“GMP”).
GMP uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. By means of a cookie ID, Google records which ads are served in which browser and can thus prevent them from being displayed more than once. In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a GMP ad and later, using the same browser, calls up the advertiser’s website and makes a purchase via this website. According to Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge as follows: Through the integration of GMP, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider may obtain and store your IP address. In the context of the use of GMP, there may also be a transmission of personal data to the servers of Google LLC. in the USA.
All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
The privacy policy of GMP by Google can be found here: https://www.google.de/policies/privacy/
– Microsoft Advertising
This website uses the conversion tracking technology “Microsoft Advertising” from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft sets a cookie on your computer if you have accessed our website via a Microsoft Adveristing ad. Cookies are small text files that are stored on your terminal device. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page).
The information collected with the help of the conversion cookie is used to create conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR.
You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
– Microsoft Dynamics 365
This website uses the “Microsoft Dynamics 365” software, a cloud-based marketing service from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. With the help of Microsoft Dynamics 365, various marketing activities can be controlled and synchronized via a central user interface. Microsoft Dynamics 365 enables the generation of leads, central email and newsletter marketing and effective contact management in the form of user segmentation. To fulfill the various functions, Microsoft Dynamics 365 uses cookies, small text files that are stored locally in the cache of your web browser on your device and enable us to analyze your use of the website. The cookies collect certain information such as the IP address, the location, the time the page was accessed, etc. Information collected using Microsoft Dynamics 365 is stored on Microsoft servers and evaluated on our behalf. This may also result in transmissions to Microsoft in the USA. All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
You can find more information about Microsoft’s data protection regulations at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement

8.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses so-called “cookies”, which are text files that are stored on your end device and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there. It can also be transmitted to the servers of Google LLC. come in the US.
This website uses Google (Universal) Analytics exclusively with the “_anonymizeIp()” extension, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
Using a special function, the so-called “demographic characteristics”, Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors on the basis of an evaluation of interest-based advertising and using third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records collected via the “demographic characteristics” cannot be assigned to a specific person.
Details on the processing triggered by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All of the processing described above, in particular the setting of Google Analytics cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.
The “Google Signals” service can also be used on this website as an extension of Google Analytics. With Google Signals, cross-device reports can be created by Google (so-called “cross device tracking”). If you have activated “personalized ads” in your settings in your Google account and you have linked your Internet-enabled devices to your Google account, Google can use Google Analytics in accordance with Art. 6 Para. 1 lit. a DSGVO (see above) analyze across devices and create database models based on this. The registrations and device types of all site visitors who were logged into a Google account and carried out a conversion are taken into account. The data shows, among other things, on which device you clicked on an ad for the first time and on which device the associated conversion took place. If Google Signals is used, we do not receive any personal data from Google, only statistics based on Google Signals. You have the option of deactivating the “Personalized ads” function in the settings of your Google account and thus switching off the cross-device analysis. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
Further information can be found here: https://support.google.com/analytics/answer/7532985?hl=de

As an extension of Google Analytics, the “UserIDs” function can also be used on this website. By assigning individual user IDs, we can have cross-device reports (reports) created by Google (so-called “cross device tracking”). This means that your usage behavior can also be analyzed across devices if you have set up a personal account by registering on this website and with your relevant registration data are registered in your personal account on different end devices. The data collected in this way shows, among other things, on which end device you clicked on an ad for the first time and on which end device the relevant conversion took place.
We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transmission of data from the EU to the USA, Google relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

8.2 Google Analytics 4
This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), with which the use of websites can be analysed.
When using Google Analytics 4, so-called “cookies” are used by default. Cookies are text files that are stored on your end device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your device and shortened by the last few digits, see below) is usually transmitted to a Google server and stored and processed there. This may also result in information being transmitted to the servers of Google LLC based in the USA, where the information may be processed further.
When using Google Analytics 4, the IP address transmitted by your end device when you use the website is automatically and automatically collected and processed in an anonymous manner, so that a direct personal reference to the information collected is excluded. This automatic anonymization is done by shortening the last digits of the IP address transmitted by your end device by Google within member states of the European Union (EU) or other contracting states of the Agreement on the European Economic Area (EEA).
On our behalf, Google uses this and other information to evaluate your use of the website, to compile reports on your website activities or usage behavior and to provide us with other services related to your website and internet usage. The shortened IP address transmitted by your end device as part of Google Analytics 4 is not merged with other Google data. The data recorded as part of the use of Google Analytics 4 is kept for 2 months and then deleted.

All of the processing described above, in particular the setting of Google Analytics cookies for storing and reading information on the device you use to use the website, will only take place if you have given us permission to do so in accordance with Art. 6 Para. 1 lit. a DSGVO have given your express consent. Without your consent, Google Analytics 4 will not be used while you are using the website. You can revoke the consent you have given at any time with effect for the future. To exercise your revocation, please deactivate this service using the “Cookie Consent Tool” provided on the website.
As an extension of Google Analytics 4, the Google Signals service can also be used on this website. With Google Signals we can have cross-device reports (reports) created by Google (so-called “cross device tracking”). If you have activated “personalized ads” in your settings in your Google account and have linked your Internet-enabled devices to your Google account, Google can monitor usage behavior when you give your consent to the use of Google Analytics 4 in accordance with Art. 6 Para. 1 lit. a DSGVO analyze across devices and create database models based on this. The logins and device types of all website users who were logged into a Google account and made a conversion are taken into account. The data shows, among other things, on which end device you clicked on an ad for the first time and on which end device the conversion took place. If Google Signals is used, we do not receive any personal data from Google, only statistics based on Google Signals. You have the option of deactivating the “Personalized ads” function in the settings of your Google account and thus switching off the cross-device analysis in connection with Google Signals. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
You can find more information about Google Signals under the following link: https://support.google.com/analytics/answer/7532985?hl=de
As an extension of Google Analytics, the “UserIDs” function can also be used on this website. By assigning individual user IDs, we can have cross-device reports (reports) created by Google (so-called “cross device tracking”). This means that your usage behavior can also be analyzed across devices if you have given your consent to the use of Google Analytics 4 in accordance with Article 6 Paragraph 1 lit Your relevant registration data are registered in your personal account on various end devices. The data collected in this way shows, among other things, on which end device you clicked on an ad for the first time and on which end device the relevant conversion took place.
We have concluded a so-called order processing contract with Google for our use of Google Analytics 4, which obliges Google to protect the data of our website users and not to pass it on to third parties.
To ensure compliance with the European level of data protection, even when data is transferred from the EU or the EEA to the USA and possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
For more legal information about Google Analytics 4, including a copy of the Standard Contractual Clauses mentioned, see https://policies.google.com/privacy?hl=de&gl=de and https://policies.google.com/technologies/partner -sites

8.3 – This website uses “Google Tag Manager”, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”). The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and being able to calibrate, control and attach conditions via a uniform user interface.
The Google Tag Manager itself does not store or read any information on user devices. The service also does not carry out any independent data analyses.
However, the Google Tag Manager transmits your IP address to Google when the page is accessed and may store it there. Also a transmission to servers of Google LLC. In the US it is possible.
This processing will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website. We have concluded an order processing contract with Google, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transmission of data from the EU to the USA, Google relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further data protection information on the Google Tag Manager can be found here: https://support.google.com/tagmanager/answer/9323295?hl=de
You will receive separate information on data protection-related services and applications that have been combined in the Google Tag Manager in the relevant sections of this data protection declaration.

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have given your consent to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalize ads that you see on the web regard. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.
Details on the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available under the following link:
https://support.google.com/ads/answer/7395996?
Further information and the data protection regulations regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

Microsoft Advertising
This website uses the conversion tracking technology “Microsoft Advertising” from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft places a cookie on your computer if you have reached our website via a Microsoft advertising ad. Cookies are small text files that are stored on your end device. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page).
The information collected using the conversion cookie is used to create conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, Microsoft Advertising will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.
You can find more information about Microsoft’s data protection regulations at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement

Microsoft Advertising Universal Event Tracking
This website uses the universal event tracking of the conversion tracking technology “Microsoft Advertising” from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).
For the use of universal event tracking, a tag is stored on every page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is that certain predefined goals such as purchases or leads can be statistically recorded and evaluated in order to make the orientation and content of our offers more interest-based. The tags are never used to personally identify users.
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, Microsoft Advertising will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.
You can find more information about the data protection provisions of Microsoft Advertising at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement

/privacystatement

10.1 – Google Web Fonts
This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly.
For this purpose, the browser you are using must connect to the Google servers. This can also result in the transmission of personal data to the servers of Google LLC. come in the US. In this way, Google becomes aware that our website has been accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.
You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/

10.2 Microsoft Power BI

We use the “Microsoft Power BI” service from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA for the internal visualization of business processes and for user-defined analyzes of business processes. If necessary, personal customer data can be the subject of visualization and analysis processes and processed by Microsoft BI for this purpose. In this case, Microsoft processes personal data as a processor bound by instructions in accordance with Art. 28 GDPR and has contractually committed to us to protect this data in accordance with the legal requirements. For this purpose, Microsoft uses the latest encryption methods and guarantees that data processing procedures only take place in data centers within the EU.

You can find more information about the data protection measures for Power BI at https://www.microsoft.com/de-de/trustcenter/security/powerbi-security.

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies that require consent and cookie-based applications. The “Cookie-Consent-Tool” is displayed to users when the page is accessed in the form of an interactive user interface, on which consent can be given for certain cookies and/or cookie-based applications by ticking the box. By using the tool, all cookies/services that require consent are only loaded if the respective user gives their consent by ticking the box. This ensures that such cookies are only set on the respective end device of the user if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed here.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and therefore a legally compliant design of our website.
Another legal basis for processing is Art. 6 (1) (c) GDPR. As the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Further information on the operator and the setting options of the cookie content tool can be found directly in the corresponding user interface on our website.

11.2 – Google Maps
On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually display geographic information. Using this service will show you our location and make it easier to get there.
As soon as you call up those sub-pages in which the Google Maps map is integrated, information about your use of our website (e.g. your IP address) is transmitted to Google’s servers and stored there. This can also result in transmission to the servers of Google LLC. come in the US. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. The collection, storage and evaluation are carried out in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of Google’s legitimate interest in the display of personalized advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, although you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website cannot then be used.
You can view Google’s terms of use at https://www.google.de/intl/de/policies/terms/regional.html, the additional terms of use for Google Maps can be found at https://www.google.com/intl /de_US/help/terms_maps.html
You can find detailed information on data protection in connection with the use of Google Maps on the Google website (“Google Privacy Policy”): https://www.google.de/intl/de/policies/privacy/
Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.

12.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention rights) vis-à-vis the person responsible for the processing of your personal data, whereby reference is made to the legal basis listed for the respective exercise requirements:

Right to information according to Art. 15 GDPR;
Right to rectification according to Art. 16 GDPR;
Right to erasure according to Art. 17 GDPR;
Right to restriction of processing in accordance with Art. 18 GDPR;
Right to information according to Art. 19 GDPR;
Right to data portability according to Art. 20 GDPR;
Right to revoke granted consent in accordance with Art. 7 Para. 3 GDPR;
Right to complain according to Art. 77 GDPR.

12.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCING OF INTERESTS IN OUR PREVIOUS LEGITIMATE INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPREHENSIVE REASONS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS FOR THE CERTIFICATION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU MAY OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED FOR DIRECT MARKETING PURPOSES.

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and – if relevant – also based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of an express consent in accordance with Article 6 Paragraph 1 lit. a GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed as part of legal or similar obligations on the basis of Article 6 (1) (b) GDPR, this data will be routinely deleted after the retention period has expired, provided that it is no longer required to fulfill or initiate a contract and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Article 6 Paragraph 1 Letter f GDPR, this data will be stored until you exercise your right of objection in accordance with Article 21 Paragraph 1 GDPR, unless we can provide compelling reasons worthy of protection prove the processing that outweighs your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection under Article 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.